An incisive analysis of the use of the press for propaganda purposes during conflicts, using the first Gulf War and the intervention in Kosovo as case studies.
As the contemporary analysis of propaganda during conflict has tended to focus considerably upon visual and instant media coverage, this book redresses the imbalance and contributes to the growing discourse on the role of the press in modern warfare.
Through an innovative comparative analysis of press treatment of the two conflicts it reveals the existence of five consistent propaganda themes: portrayal of the leader figure, portrayal of the enemy, military threat, threat to international stability and technological warfare. As these themes construct a fluid model for the analysis and understanding of propaganda content in the press during conflicts involving British forces, they also provide the background against which the author can discuss general issues regarding propaganda. Amongst the issues which have become increasingly relevant to both recent academic debate and popular culture, the author tackles the role of the journalist in war coverage, the place of the press in a news market dominated by 'instant' visual media and the effectiveness of propaganda in specific cultural and political context.The book demonstrates the existence of five propaganda themes that are consistently produced to justify armed intervention by the British government. The book utilizes the British press to demonstrate the existence of these themes and the argument is strengthened through a comparative analysis of both five newspapers and two conflicts. In addition, the book discusses general issues regarding propaganda which have become increasingly relevant to both recent academic debate and popular culture. The manuscript also tackles the role of the journalist in war coverage and the place for the written press in a news market dominated by 'instant', visual media.